There are many other search engines, but these three, Google, Bing, and yahoo are the most popular ones.
People from all around the world visit these search engines to find solutions to their problems or to find answers to their questions.
These search engines are a huge source of traffic, and if I talk only about Google, then on Google, more than 63k searches are made per second, and more than 5 billion searches are made per day.
So imagine how huge a traffic source these search engines can be for your website.
You can drive tons of traffic to your website from search engines, if:
- You are running an eCommerce store and selling products online.
- If you have a blog and earn money from advertisements or by doing affiliate marketing.
- If you are selling your own products or services online.
Why is Search Engine Optimization important?
Now let’s see the reasons why Search Engine Optimization is important.
1) Free Traffic Source
The traffic from search engines is FREE, which means you don’t have to pay them any money.
You need to invest time and money to create great content, but directly you don’t have to pay any money to get traffic from search engines.
This traffic is also called organic traffic.
For example, if I type “earn money from home” in Google, then, first of all, Google will show me ads, as you can see in the image down below.
To appear in ads, you have to pay Google.
Below ads are natural search results or organic search results.
To appear over here, you don’t have to spend money.
You can rank there only by providing quality content and also by optimizing your website.
So the traffic from search engines is free.
2) Consistent Traffic Source
The traffic from search engines is also consistent.
It means that if you start ranking higher in the search engines, then you’ll remain there for a certain time.
Even if your rankings begin to decrease, you’ll see a drop in your traffic.
Then you can make improvements to keep up and regain your rankings
3) Targeted Traffic Source
Moreover, the traffic from search engines is targeted.
It means that the people who’ll come to your site are more likely to order your services or buy from you.
For example, if someone types “web design services” and visits your website, they are more likely to buy from you or order your services.
These people were in need that’s why they typed “web design service” in Google.
4) SEO Also Helps Local Businesses
If you are a local business and want people to come to your physical location (or if you want to get more calls), then you can also use SEO.
For some queries like “window cleaning service”, “shopping mall”, “barbershop”, etc., Google shows physical businesses near you.
So it’s a very nice opportunity to get more calls or visits to your physical location.
Other Sources of Traffic
There are many other sources of traffic that you can use to drive traffic to your website.
Let’s discuss some of these.
1) Google Ads
You can pay Google to show your ads.
As you can see in the image down below, these companies have paid Google to show their ADs, to get people to their websites.
But you need to pay Google to get that kind of traffic.
The moment you stop paying them money, they’ll stop sending you the traffic.
2) Social Media Marketing
You can also do social media marketing.
You can promote your business or website on Facebook, YouTube, Twitter, Pinterest, etc.
These are a few social media networks and there are many more.
But again, you have to pay them and when you stop, they’ll stop sending you the traffic.
3) Free Traffic from Social Media
You can also get free traffic from social media sites.
For example, on Facebook, If you have a huge page with millions of likes, then when you’ll share your content, it’ll go to the people’s wall.
People can watch it and visit your website, this way you can get free traffic from Facebook.
Similarly, if you have a massive following on Twitter, you can get traffic by sharing your website links.
If you have a YouTube channel with tons of subscribers, you can share your website links in the videos’ description and ask people in the video to click on the link in the description to visit your website.
So you can get free traffic from social media sites.
The problem is that you have to create content for your social media sites to grow your audience, and then you can think of getting free traffic.
Creating engaging content takes time and money, and when you stop focusing on creating and sharing content, you’ll stop getting traffic.
4) Direct Traffic
Another way of getting traffic is direct traffic.
If your website is famous, then people will directly type your website’s address in the browser to visit it.
Like Amazon is a known brand, millions of people visit their website by directly typing their URL in the browser.
But to get this kind of traffic, you need to be famous, you need to be an authority in your niche, which takes a lot of time and money.
So if we compare these kinds of traffic with organic traffic, you not only get a huge amount of traffic from search engines, but that traffic will be free, consistent, and targeted.