Since it was first developed and practiced, Search Engine Optimization (SEO) has undergone many changes.
Google continuously releases numerous algorithm updates, resulting in internet marketers constantly having to keep up to date on SEO tactics.
Techniques such as the use of keywords, backlink building, and meta tag optimization were all integral parts of SEO strategies in the past.
If it is, what are the pros and cons of doing SEO in 2022?
Pros of Search Engine Optimization
Google wants users to have a good experience, so it continues to work on ways to provide relevant and high-quality search results.
While SEO companies create content for search engine crawlers, Google wants to deliver the most relevant and timely information to its users – making SEO a bit more challenging than before.
1) SEO is a sign of trust
Despite all the challenges in SEO, it remains a positive symbol for companies.
When consumers see that a website has good rankings in search engines, they will trust the site more, knowing that someone else has deemed it important or relevant enough to help them find it in searches.
This is a good sign.
It denotes that SEO is still relevant and works just as well as it did before.
The responsibility is now on internet marketers to keep up with Google changes and find the best way to optimize a website for maximum visibility.
2) SEO helps grow businesses
The rise of smartphones, social media, and other technological advancements have changed the way consumers interact with companies.
But one thing has not changed – they still go online to find products and services.
Now more than ever, they are looking for businesses that deliver what they need at the right time in the right place.
As competition increases online, having an SEO strategy can help your company stand out from the rest of the crowd.
3) SEO can be scalable
One of the many advantages of having an SEO strategy is that it can be scaled.
Instead of one marketer writing numerous pieces of content, utilizing an SEO company or service can help your business get results with minimal effort on your end.
4) SEO is cost-effective
Despite numerous changes, one thing that remains the same is that SEO is still a cost-effective way to promote and market your products and/or services.
Unlike other marketing strategies, SEO is considered an investment.
It is not a one-time payment that can be made once and forgotten about.
Instead, SEO requires time and effort to see the best possible results – but it is still cost-effective compared to other marketing strategies such as running paid ads and outbound marketing.
Cons of Search Engine Optimization
1) It takes time to see the results
As mentioned earlier, SEO is an investment and requires time and effort to achieve results.
It can take months before you see any significant returns on your investments.
In some cases – the results may not be what you expected.
This is why it is vital to have a good marketing team that knows how to perform SEO effectively.
2) SEO strategies change over time
While websites and online businesses aren’t going anywhere anytime soon, we can expect to see more changes in upcoming years – just like we have in the past 12 months.
Not only does this mean you need to understand how Google works and adapts to these changes, but it also means that your marketing team and your entire business need to adapt and change with these changes.
3) SEO can be manipulated
This ties in with the first con of SEO.
With so many changes, it is now easier than ever for marketers to manipulate their efforts and make them look like they are high-quality – when in reality, they aren’t.
This can be bad for those businesses who use legitimate SEO strategies because their rankings will go down as a result of marketers who abuse the system.
One way or another, Google will still catch up on those people trying to manipulate the system. It may take time, but it will happen.
Final Words
As Google changes, so does SEO – but businesses who adapt quickly will always see better results than those who don’t.
The pros still outweigh the cons – it’s just a matter of keeping up with the changes and understanding what you need to do to get results.
In conclusion, SEO is far from dead, and it still works as well as it did before.
In fact, there are many things that can be done better today than they have been in past years.
It’s the responsibility of internet marketers to keep up with these changes and make sure they know what they’re doing.
