You cannot follow a discussion on SEO without coming across a backlink mention.
They’re an important part of SEO, with numerous benefits.
However, the SEO industry is always changing, and what used to work a few years ago is no longer a priority.
Because of this, people are always raising questions as to what’s working and what’s not.
Hence the popular question, “Are backlinks still important in 2022?”
Let’s find out below:
We can say without a doubt that they still are. But for what reasons?
1) Backlinks from Trustworthy Sites Increase Your Credibility
Whenever a site links to your website, it’s like they’re voting for you.
Confirming your content, and indirectly informing their users that they can trust what you say.
Not any site though, only trustworthy ones, which already have a loyal following.
So, the more backlinks you get from such sites, the more votes you get, and the more traffic you receive.
That’s why it’s important to aim at receiving backlinks from multiple trustworthy sites.
It’s like having many people agreeing with your content, hence more exposure.
2) The More Backlinks, The Higher the SEO ranking
Search engines relate well with sites that have several links from trustworthy sites.
According to a study conducted by Moz, domains are ranked as highly as the number of backlinks they receive.
Yes, the site may need more domain referrals per page to rank highly. And if maintained, that will increase domain rating (the one we called votes in the above section), which in return boosts domain authority.
It’s the domain authority that determines your site’s search engine rankings.
So, if you can focus on getting more links from valuable brands to your site’s specific pages, your domain continues to grow, and you will enjoy more free traffic from search engines.
3) Higher Rankings Lead to Organic Links
Once your site begins to develop authority due to higher domain ratings, you will get higher rankings on various search engines.
And once that starts to happen, more sites will want to link to your site.
You now have authority, and your content is rated as trustworthy. So upcoming sites and other established ones will feel confident when using your content as a point of reference. Do you get it?
The results? Your page continues to grow in strength and this solidifies your expertise in your niche.
But for this to happen, ensure you constantly update your page content with current findings.
The worst thing you can do is relax when you feel you’ve reached the top. Remember, other sites are waiting to overtake you.
Online users will always find their way to where the content is fresh.
4) Best Way to Get your New Pages Discovered
The Googlebot does what it does best by using links to crawl through the internet, to discover various new pages.
Pages with high-quality content, and with links from reliable valuable sources, are most likely to be indexed faster than those that don’t have any links.
Once your page gets indexed, it’s only a matter of time before it starts rising in rank.
But Are All Backlinks Equal?
From the above discussion, you can easily agree with me that they aren’t. So the answer is no.
In SEO, there are good and bad backlinks.
For instance, if you are getting backlinks from sites that aren’t relevant to your website, they are considered invaluable by search engines.
Let’s take for example you sell books, and you have two backlinks. One from a renowned publisher, and another from a traveler. The former link will be more valuable.
Also, links that are easily visible and at the beginning or middle of an article are more clickable than the invisible ones or those placed at the bottom of the page.
Of course, the authority of the linking website also matters. If it doesn’t rank well, you won’t gain much traffic either.
SEO might be constantly changing, but backlinks aren’t going anywhere anytime soon.
So, getting more backlinks can boost your site’s authority, increasing organic traffic.
However, ensure you focus on quality than quantity.
Good luck as you boost your SEO in 2022!